How Recruiters Can Use Video to Attract Talent

How Recruiters Can Use Video to Attract Talent How do you go about creating engaging video content aimed at candidates? How do you reach a large audience with your videos? How can you get viewers to apply for jobs? To answer these questions Ive had a chat with  Aimee Bateman who is the founder of CareerCake. Shes a consultant, speaker and skills trainer, YouTube expert and she was a  keynote speaker at #smlondon LIVE! 2014.  She has no less than five million views across five YouTube channels to her name.  You can  listen to the audio podcast on  iTunes  and  Soundcloud  (embed below) or keep reading for a summary of our conversation. A longer version is available at Link Humans. Questions by me, answers by Aimee. Why is video marketing important to recruiters? I think firstly it goes straight back to Simon Sineks  Ted talk, I think it’s the most viewed Ted talk on YouTube, which is that, people dont just buy what you do, they buy why you do it. And if you want to really engage with your audience, you want to make them feel something. You know, people dont always care what you do. Theres often lots and lots of people that do what you do and theres always more to it than that in terms of sort of getting a customer, especially in a market place thats so full of noise. I think  Gary Vaynerchuk  describes it as marketers ruin everything. And I just think that video is a great way for you to show people who you are. And people will fall in love with you whether you are a personal brand or a corporate  brand. If you want people to fall in love with you, you have to show them who you are and video is a great way to do that. And I think every brand has a story. I think everybody should humanise the brand because your customer is always going to be a human. I mean even when it comes to You know, people talk about B2C advertising, and then they talk about B2B advertising. I think that with the revelation of social media, I think that B2B and B2C have become the same thing in my opinion and even when its B2B, you know, a logo is never going to buy your product. Its still always going to be a person. How do you create effective video content? Yeah, I think the first thing to do is just break through the BS. And I think the first thing that people need to do is that, you know, understand that your consumer is intelligent. I think a lot of businesses, when theyre producing marketing content and video, they just forget that theres a lot of variance in actual stuff out there and consumers are becoming more and more switched on. I think especially consumers can smell the BS a mile off now so I think its important that you keep it real. Keep it really, really real. But make sure that youre adding value. If we just going to the internet to talk about your business and what you do, thats great and you might get excited about that, but is anybody else? Well, Im not so sure. People dont always care about what youre doing. Its how what youre doing is going to add value to me. So its always about adding real value. And secondly, I think its really important when people are marketing their company to remember that theyre not always their customer and what might interest you and what you might think are your unique selling points arent always the things that your customers are going to want to know about. So asking questions… Remember, when I first started my YouTube channel about five years ago, before I created any content, I jumped onto social media platforms and started asking people what do you want to know? Like, how can I help you? And then I created my first 12 months of content that I created, was all based on what people had asked for. So I think thats really, really important. For example, in the recruitment space, thats where I live, when you are promoting yourself, maybe as an employer of choice, its not just the case of this is what were doing, this is how big our business is, this is where our office is. It might be a case of well, lets introduce some of the people that work for us. Lets find out what they like about our business. Lets take a video of them in the club next door cause this is where we go every Friday after work. And just keeping it really, really real but making sure youre adding value. What type of technical equipment do you need? I still use the camera that I bought from eBay for 20 quid. It was a ZI Kodak camera, ZI8 it was, and I still use that. So it depends on your brand really, but I just bought it 20 quid, it was second hand on eBay and I started making YouTube videos in my living room. Yeah, I mean but that was fine for my brand. It depends on what I suppose on how you want people to view you. But if you can afford, if youve got a budget just to bring in an external company or to Even if you want to make your own, then thats fine. I would say that the one thing that is really important is your audio. I think even if youve got quite a basic camera or youre making videos on your phone or your iPad, you know, that might be alright for your brand, but never ever compromise on audio, always invest in a good camera and a good microphone. What are your best tips and tricks for video marketing? If I just focus on YouTube maybe, firstly, cause theres little things that I think that theres a lot of platforms you can use, but firstly with YouTube. A lot of people ignore the description  area  but I always think its important to blog in my area because people do read that. So if you are going to make a really good video then you want to add keywords, obviously and a title, you want to make sure that the title is really good. So numbers work really well, so “Five steps to” or “Three ideas for” QA titles work really well. But also, yeah, blogging in your description area. So making sure that youve got a link on YouTube, maybe a link to your website or a link to a really funky lead page where you can capture somebodys email address and obviously implement that into your email marketing campaign to then build relationships with people. Optimising tags, thats quite an obvious one on YouTube. I always talk about the 12 second rule. You know what it’s like when you meet somebody and you make your mind really, really quickly but its still like that in video, so you have to adopt the same stuff that you would if you were in a room with somebody. You know, if you want to ask some questions, engage with them or you still have to do that on video so I always think creating movements is really, really good with videos. A call to action, I think a lot of people forget to do that. I definitely forgot to do that, I made lazy, lazy videos in the beginning when I was at 20,000 hits, but nobody was coming to my website and I was like, “Why not?!” But I wasn’t asking them to. Another really wonderful thing to do, which I havent done but I am so going to do it, its on my to-do list, its creating a video advising people or suggesting why they should subscribe to your channel.  And Gary Vaynerchuk  has got an amazing on his one which is “Why you really need to subscribe to my channel”. Its like, “Guys, seriously, if you are not subscribed to my channel, it hurts me. And it hurts my soul.” And he just talks about the value youre going to get from subscribing to his channel. Because your subscribers are up, thats basically people who are just out there waiting for you to upload new videos. Thats amazing. You dont have to worry about being found. Theyre going to get an email straight to their inbox when you do launch a new video, so thats really, really good. Encourage comments as well. I know a lot of people that produce videos for YouTube and they just think, “Oh, but I disabled the comments” And I get that, considering how many views Ive got on YouTube, for every 30 beautiful ones for comments, I do get the odd ones somebody says that they hate my Welsh accent so much they want to punch me in the face until I bleed or, you know, something horrendous like that. I would always say that if youre worried about comments damaging your brand, then you can always switch them to ‘Approved’. But encouraging comments, so actually saying to people, “If youve got any thoughts on this video, or you’ve got any questions, please…” And even point down, you know, “Please add something in the comments”. How do you promote your videos once they are uploaded? One of the things obviously I would think most people listening to this will be totally familiar with making sure that when you are producing this content, that youre sharing them on your Google+, stick this on your Instagram, your Facebook, your Twitter. Once you get to a certain amount of hits on YouTube, that video will just promote itself. I think one of my videos, it got, it took about a year to get to 25,000 hits but then once I got to that, its getting about 20,000 hits every quarter now. So YouTube will do that. You can also pay keyword advertising on Google for videos but I think its being really, really smart with how youre doing it. So in terms of blogging and collaborations again. One other thing is interviews, if youre interviewing somebody within your industry that has got quite a big social media platform, then obviously theyre going to share it with their markets and their network, and then they go back and they see your YouTube channel so they might look at your other videos. I always think that this is something that I am doing at the moment, is putting your YouTube channel or your Wistia channel in your  email signature. I think that thats a great way to get more of your videos views. Using LinkedIn, actually embedding your videos into your profile on LinkedIn, I think a lot of people dont tend to do that, they just use text but thats a wonderful thing, you can add your videos in there. Allowing people to embed not a lot of people put the embed section off, so I get people… I know for a fact that there are loads of videos, careers websites out there that have got every single one of my videos embedded into their websites. So then you think, from a commercial point of view, why would I allow that? Because theres no reason for people ever to come into my website and buy my products. Because they can watch my stuff on other peoples websites and you know… But I do believe that allowing embeds will encourage other people to obviously share your content maybe on their blogs or their websites. Playlists… if you can create playlists so that when one video finishes it doesnt go to a video that YouTube have chosen, it goes to one of your videos. And making sure that you have really, really good titles as well. But I think a lot of it comes down to just finding influences within your industry that can share your content and people that are going to create real value and then using your marketing expertise and your marketing knowledge to build those relationships. Find out more about Aimee at CareerCake.com  and her main YouTube channel CareerCakeTV.

Personal Branding Weekly and Your Personal YouTube Brand - Personal Branding Blog - Stand Out In Your Career

Personal Branding Weekly and Your Personal YouTube Brand - Personal Branding Blog - Stand Out In Your Career Personal Branding Weekly Editor’s Note:   We hope you enjoyed the Thanksgiving holiday! We are all grateful for you. Taking time to reach and comment means much to each of us â€" so thank you! We also know that with the busy weekend that you might have missed some great articles. We’ve provided the headline and title so that you can find great strategies, tips and tactics for you to implement before the end of 2012. We started the week with “Thought Crimes and Your Personal Brand” and brought it to a close with “How Not to be Introduced”. Our author/experts shared valuable insights into what not to say, what to do to really build your personal brand and even personal branding tips from Tim Ferriss â€" the 4-hour chef. Here’s what we covered: How Thought Crimes Kill Personal Brands by Nance Rosen Personal Branding Interview: Tim Ferriss on the 4-Hour Chef by Dan Schawbel 3 Ways to Ask for a Job Reference by Heather Huhman 5 Strategies to Boost Sales for the New Year by Elinor Stutz 5 Writing Tips for Personal Branding Success by Roger Parker One Sentence You Should Never Say at Work by Aaron McDaniel 2013 Shaping Up as Great Year for Career Move! by Skip Freeman Twitter Personal Branding Q + A #17 by Jacob Share 7 Tips for Hearing More and Doing More by Jeff Shuey Master Google AuthorRank to Improve Personal Search Rankings by Erik Deckers With Facebooks Social Job App, Time to Clean Up by Michael Spinale Woman: Get What You Deserve with These Winning Strategies by Beth Kuhel How NOT to Introduce Yourself by Pete Leibman This week you’ll hear from our new contributor, the Daily Muse.   There’s also some great article coming up about your chance to get on-camera training, thing that master networkers do and practical online writing tips. We look forward to your feedback on this week’s personal branding articles! Youtube and Your Personal Brand YouTube is currently the number one online video platform and has become one of the most desirable outlets for online marketing. It’s faster and more attractive to target audiences because it gets the message across quickly on a popular and established platform that already has a large audience. But that doesn’t mean that any video posted will be a success. In order to utilize YouTube effectively, to market your personal brand, you must be able to develop appealing content to the right audience. It is only then will you be able to get the desired reaction. Points to Remember When You Market Your Brand Using YouTube Content matters the most You must be able to draw an audience with something they want to see. Your content should have themes. Raising awareness of your personal brand, sharing, promoting, educating, and calling to action can all be accomplished through video, as long as you know how and what to focus on. Keep in mind that video streams can easily be too long or too short for the theme you need to deliver. So, rather than a certain length or particular theme, a broad range of video themes is far more effective, which will require a broader time frame range. From short and to-the-point-call-to-action videos to in-depth educating-your-audience-about-your-brand videos, your videos should stay focused on one thing at a time. It is preferable to generate multiple inexpensive videos that the audience can select and identify with quickly and efficiently (it is very easy to lose your audience’s attention in the video world) instead of making one large compilation. Keywords are valuable   To be able to get the audience’s attention in the first place, you must market your video channel effectively. Start by using keywords to target the right audience. This is important because your keywords need to be relatable to your subject. Because YouTube content is searched by word relevance, it is possible to find your video mixed in with the “wrong crowd” if you aren’t careful. Make the most of your YouTube description by making sure you have at least 100 words in the description.   [tweet this]. It’s important that your great videos are found and are associated with your personal brand. Brand Channel is a must Developing your own YouTube brand channel is a definite for any brand marketing through video. Be sure that you create a featured playlist of your material for your audience to view. Additionally, be sure that you link to related sites and your YouTube channel through each video description effectively and creatively. Keep in mind that this is a call to action to drive your audience and convert them into followers. You want to build a community around your video content through social sharing, and so you must focus on getting results, not just views. This is where word of mouth marketing turns video into such a viable source â€" viewers share and rate what intrigues, interests or amuses them. Marketing your personal brand through YouTube is inexpensive and can be effective, depending on how you invest your time. Focus on creating material that will reach the desired audience so that you can get them to take action with your brand. Author: Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of  buzz2bucks.com  â€"  a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder   and moderator of  #brandchat   a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers. Annette Shaff / Shutterstock.com

Career Advice from Four Women We Admire

Career Advice from Four Women We Admire This post was brought to you by Marble Hill Partners. This blog started because, two years after graduating from college, I was totally lost and confused about my career.  I had a great education and job under my belt, yet I was still trying to figure out who I was, what I wanted and how to get there.  After four-and-a-half years of blogging and hundreds of emails from girls across the globe, I can vouch for the fact that the confused career girl complex is more of the majority than the minority. So today, I wanted to highlight some advice from a few women whose careers I admire.  It may help you put things in perspective and feel just a tad more normal! On Feeling Lost: Ellen Degeneres Feeling a bit lost is perhaps the strongest emotion of a twentysomething. And, of course, this confusion spans beyond work in most cases. Who should you date? Where should you live? Did you really choose the right major? Should you go to grad school? What will your life be like in 6 months? 6 years?  The uncertainty can be awful to deal with.  Just remember, its TOTALLY normal and each of your experiences and choices are part of your story.  Its not all supposed to make sense yet, just keep paying attention to your gut and dont be afraid of change. On Life After College: Lena Dunham I love Lena Dunham  for so many reasons.  She is about as real as it gets, and this quote is no exception. Coming from a girl who frequents the red carpet and has her own show on HBO, this quote is one ambitious young women should take seriously.  If youre a college senior and youre reading this, try to approach your first few years of life after college with realistic expectations.  While life after college may not be all that glamorous at first, it is absolutely crucial to your long-term success.  There is a bigger picture to all that crap work you are doing. Try to take a long-term view and see how your daily tasks fit into the bigger picture. On Being a Woman in Power: Sharon Osbourne This is that delicate balance many ambitious women struggle with: how do you command respect without losing respect?  This is no easy feat and takes a lot of time and practice (if you need help, check out these tips from Nice Girls Dont Get the Corner Office).  As my own career has progressed, Ive learend the importance of having advocates for my success inside and outside of work.  Be sure to establish your own  personal board of directors  who can help you handle some of that  toughie businessman stuff.    And as your career advances, work with  executive recruiters  who can negotiate on your behalf and sell you to employers who can help you take the next step in your career.  Both my husband and I worked with awesome recruiters to get our current jobs.  We both feel strongly that without our recruiters, we wouldnt be in our ideal positions, working for great companies and having so many opportunities for growth. On the Importance of Reputation: Giuliana Rancic I really admire Giuliana Rancics tenacity and I love her career story.  Its one everyone one of you should check out.  In the quote below she makes a great point: you can never take your reputation back.  Think carefully before you have a breakdown or lose your temper with a peer or client.  Those are the things that stick in peoples minds and eventually come back to haunt you.  Remmeber: you are always responsible for how you act no matter how you feel. On that note, I love the following quote from Barbara Bush and think of it often when at a crossroads: Never lose sight of the fact that the most important yardstick of your success will be how you treat other people your family, friends, and coworkers, and even strangers you meet along the way. Thinking like this should help you shape your reputation at work. What other career quotes do you love?  Id love to share them in a follow up post so please leave one in the comments section!  Also, which career women do you admire and why?

Why You Need Cloud-based Document Management Solutions

Why You Need Cloud-based Document Management Solutions Wintertime, although joyous, can be stressful. Compound this stress with winter’s ability to sully even the most determined worker’s plans to produce work and operate a business efficiently (whether due to inclement weather, planned time off, travel, or illness), and making business preparation for this time of year central to your organization’s strategic planning seems warranted. Accounting for these variables is increasingly important, as consumers demand impeccable service and responsiveness from the companies to which they give their business at all times of year, but particularly so during the wintertime and holidays. Document management solutions (DMS) are some of the simplest, effective ways to give your clients and customers what they need, when they need it, and under a large breadth of otherwise difficult circumstances. The Adoption Gap Although there’s a large gap between technology available to businesses and effective adoption of said technology, relying on document management solutions to bridge this gap provides users with the simple interface necessary to not only overcome fear of technology adoption, but also potentiate the use of technology in facilitating return on investment. This is especially true over the Holidays and yearlong, and especially in client-centric industries or small businesses branded by or built upon the personal touch that face-to-face and in-person meetings facilitate: financial services, insurance agencies, small accounting practices, etc. Although opting in to document management solutions bodes well for small to mid-sized organizations and single departments within larger organizations year-round, the following benefits make document management solutions great tools for producing the following outcomes during the winter and holiday season. Collaborative Mobility As families grow increasingly dispersed, and mediums to facilitate travel (lower air fares, etc.) proliferate, so do the demands to keep workers securely connected over long physical distances during the holidays, and mobile document management is one of the untapped mediums for accomplishing this. Cloud-based mobile document management literally lets workers securely place their o ice in their pockets, letting them be mobile via either Android or iOS mobile phones. Additionally, when these workers have access to an internet connection, they will be able to securely share files with bank-grade encryption and keep coworkers updated on project progress without succumbing to the myriad problems of unstructured content inherent to email, and this is especially true during wintertime. Furthermore, the versioning and check-in/checkout feature of document management solutions mitigates the possibility physical distance between workers will result in overwriting or needlessly duplicating documentation, ensuring that both mobility and sophisticated collaboration are enacted. Accessability Although mere access to email via mobile phone constituted “accessibility” circa 2010, a lot has changed in 6 years. In 2016 and beyond, accessibility not only means the ability to receive others’ requests, it also means you can provide requestees with everything they may be asking for at the drop of a hat, and these requests, as inconvenient as they may seem during the holidays and winter season, can be made simple through mobile document management solutions: These subscription-based applications not only store all your o ice’s information in one central location, they also make files remarkably easy to find through metadata-driven search architecture, which relies on retrieving files based on their titles and relevant metadata, not where they are stored. Security Although some would say accessibility to information via mobile technology compromises security, this depends far more on the technology within the mobile device than it does the mobile device itself. For instance, MPOPs (multiple points of presence) and data redundancy in document management solutions increase the security of information despite placing the data in more than one place (for backup purposes). And when it comes to putting the same file in multiple places through a web portal (an encrypted file sharing technology), customers can receive the information they need over the holidays and winter season not only at the drop of a hat, but securely, too. An encrypted web sharing portal encrypts mobile data in transit and at rest before dispatching it to a highly secure, virtual private cloud (VPC). The strong draw of this file sharing feature is it enables you to work from anywhere in the world, or simply the confines of your home on the day of a winter storm, while sending sensitive information to customers and clients without worry. These web sharing portals also strengthen an organization’s brand recognition over the holidays and wintertimeâ€"when advertising and marketing messages are at their peaks and competition to stay relevant is fierce. For instance, an encrypted web sharing portal allows any organization to custom brand its URL and color the solution with the company’s own design. The unique URL lets customers not only recognize your website, but also brings a greater number of customers to your domain, therein increasing your business’s rank in the search engines and increasing visibility. Essentially, aside from the great security features of a web sharing portal, the branding and custom URL options of an encrypted web sharing portal function secondarily as marketing that pays for itself. Functionality Oftentimes prospective document management solution users are concerned with the functionality of the systems they’re looking in to. However, with recent updates and optimization, cloud-based mobile applications for document management solutions are closer than ever to the functionality one would have on a personal computer. This guest post was authored by Jesse Wood Jesse is the CEO of  document management software vendor, eFileCabinet. Founded in 2001, eFileCabinet, Inc. began as a cutting-edge tool to digitally store records in accounting firms. As it grew in popularity, eFileCabinet developed into a full-fledged electronic document management solution designed to help organizations automate redundant processes, ensure security, and solve common office problems.

Writing a Resume That Gets Through the Screening Process

Writing a Resume That Gets Through the Screening ProcessResume writing is very important for career advancement. You need to make sure that your resume is effective, but if you are going to hire an employer, your resume should not get rejected in a heartbeat. Here are some tips that will help you write a good resume.The first thing that you need to do is to make sure that your resume is formatted in a way that it is easy to read. You can use Microsoft Word for this purpose. All you need to do is to fill in the right information in a certain area of the page and then copy the relevant information. Copy the information from the table of contents to the table of contents, and then all you need to do is to put in the right information in a certain area of the resume.After doing this, you will be able to write a good resume by filling in the correct information and getting everything in the right place. You can also check whether the resume is formatted correctly before submitting it to t he employer.Secondly, you must not include any unnecessary information on your resume. These are the types of information that you should not include on your resume:If you are not good at writing resumes, you may need to hire a professional resume writer. Since employers are hiring these writers at a much higher rate than normal people, you can find them on your local job agencies and they will also provide you with a resume template. Once you have prepared a great resume, you will be able to write a good cover letter, or follow the lead of someone who has already written a good cover letter.In order to write a good resume, you need to know what your resume needs to say. A good resume is a very important document. There are several factors that will determine whether your resume will get through the screening process without a hitch.In order to write a good resume, you must make sure that your resume will not only tell the prospective employer about your skills and abilities but als o inform him/her about your work history. Since people looking for jobs and companies doing research are generally looking for skilled workers, you will want to use your resume to showcase your skills.Although you should always tell the employer about your great skills and abilities, you also need to tell them why you are qualified for the job. If you don't have any specific reasons why you are qualified for the job, don't even bother to include them in your resume.

This Is Why You Dont Have To Be A CEO To Start A Company

This Is Why You Dont Have To Be A CEO To Start A Company When it comes to the world of startups, it can be so intimidating to get started. But this isn’t usually something that the entrepreneurial world does. It’s more often than not something that you get into your own mind. Because you may dream of becoming an entrepreneur, but you may not feel as if you are skilled enough. Or experienced enough. Or qualified enough for the job! But these are all things that are going to be in your own mind not what others are telling you. It’s easy to see why you would think that you need to be all of these things. Because big-time entrepreneurs seem so skilled and awesome that you can feel inadequate in comparison. If the main reason you’re stopping yourself from starting a business, and you’re holding yourself back, is because you think that you’re not a big-time hotspot business person, then it’s time to set that straight. Because you can. You can quite easily start your own company and take it to the levels that you’ve always dreamt of WITHOUT having run a company before in the past. As long as you really want to make this work, you can. So if you really need the confidence to get started with your own company, here’s how you can make it work. Passion Is Important So, to begin with, you need to realize just how important passion is. And mindset. The two can really work to make you successful. It doesn’t matter if you have never built a company before. Because you’re passion for what you’re building and your positive, can-do mindset, is going to make sure that you win. You’ll Learn Along The Way And another really important thing to remember is that you are going to learn SO much on this journey. You may be green, to begin with, but you will change and grow so rapidly. It won’t take long for you to pick things up. When you do something that doesn’t work, you learn from it. And when you don’t know how to do something, you’ll look it up and learn how to. So remember that. Training Courses Will Help But then also, you’re not also just going to learn from your failures or by picking bits of advice up here and there. You might also want to think about get further training and take courses. Maybe you will even want to do something more specific, like Cybersecurity Analyst Training to push your knowledge further. Specific training will be particularly important if it’s related to what your company does. And Hire Experts Plus, if you know that you don’t know how to do something in particular, and you really don’t want to learn how to do it, you don’t have to. Because you can hire people to do it for you. Remember, you might be starting a business, but you do not have to do it all alone. Instead, you can look to hire experts that are going to help you to really do well in the areas that you are weak at, so that your business becomes better. Drive Will Take You Far And never underestimate your drive, determination, and ambition. Because this grit can get you far. When you really want something, you will get it. You will push yourself, you will grow, and you will make sure that you get there. So experience isn’t even in the equation here. Your Ingenuity Could Work Now, it is really easy to think that you already have to be a business genius to start a company. But you really don’t. Instead, you’re likely to find that you, just as you are, are the reason for your success. Being yourself in business is so important. And if you want to put yourself out there, you may find that your customers can relate to you for just being a normal person. So here, you will find that your inexperience actually works in your favor. It’s About The Product, Not You And finally, it’s so important for you to remember that this isn’t about you. It’s not about what you’ve done in the past and what you know. It’s about the product and the business. It’s about the customers and what they want. So if you KNOW that you can make great products, and you know that you can serve your audience with what they want and need, then that’s all that matters. Because everything else will fall into place.

PARADE Update Creating a Rock Star Resume

PARADE Update Creating a Rock Star Resume PARADE Update: Creating a Rock Star Resume PARADE Update: Creating a Rock Star Resume July 6, 2010 by Career Coach Sherri Thomas Leave a Comment PARADE Update: Creating a Rock Star Resume Meghan found a terrific job opening at a socially conscience company where she can leverage her marketing expertise and culinary background. As I talked about in my book, Career Smart 5 Steps to a Powerful Personal Brand, this is what I know for sure: When you are able to articulate the kinds of responsibilities, the management style and company culture where you want to work in your next career the universe has a way of sending you those opportunities. And now the universe is churning out opportunities for Meghan! The next step is for us to create a rock star resume. Here are my top three tips for creating a resume to help you get noticed, get hired and even get a higher salary! Showcase key words. Key words are those skills in the job postings that are listed as the job requirements. Look closely at the job description and use a highlighter to mark all of the requirements listed. Then, take all of those requirements that you meet and showcase those key words towards the top of your resume underneath the Objective section. Label this section Key Strengths and list those requirements that you meet in bullet format. Emphasize results. This is the single biggest difference in making your resume stand out from your competition. Dont talk about responsibilities. Thats boring. Instead, talk about what you have achieved for an organization, or what youve helped the organization achieve. For example, dont just say that you managed a team of 9 people in the sales department. Instead, say that you led a sales team that generated $250,000 a year for the past three years. Quantify each of your career highlights in terms of dollars, numbers or percentages. Show leadership and teamwork. Hiring managers look for candidates who are strong contributors and strong leaders (or at least demonstrate leadership potential.) Talk about projects or teams that youve led and what the results were. If you havent led any projects or teams in your professional life, then highlight any leadership experience youve had in professional organizations, sports leagues, church activities or community events. Meghans Assignment this Week: I gave Meghan one of my exclusive resume templates to showcase her marketing and events-management skills. She will be busy this week converting her resume from being responsibilities to results focused. That means shell be meeting with past managers and business associates to learn the real results of her previous marketing campaigns and big projects. Ideally, shell want her resume to state that her marketing campaigns helped gain a certain number of new customers, or that the projects she worked on helped generate new revenue, saved the company money, or created more market share for the organization. Her homework assignment is not easy, but it will be the icing on the cake to help Meghans resume stand out from her competition and land that fabulous job.